In part 1 of our conversation with Matt Sonzala from Pushermania, he discusses:

  • Growing up white and loving hip-hop in the 80s compared to now
  • The early Houston hip-hop scene
  • Why Austin hip-hop artists should venture outside of Austin
  • The evolution of hip hop at SXSW
  • Why “pay-to-play” is ruining South By Southwest
  •  The concept behind Damage Control
Matt Sonzala
Matt SonzalaPromoter, Journalist, Radio Host
You might know Matt Sonzala as the blogger/radio host who helped the Houston hip-hop scene to explode, or you may know him as the guy who expanded hip-hop’s presence at SXSW.

“The best rap music came out of Republican presidencies.” – Matt Sonzala