We get some insight into the world of booking music for SXSW, one of the largest music festivals in the world, from Rory Burbeck and Brian Hobbs:
- Their music industry background and how they got connected with SXSW
- What metrics they look for when considering what acts to book
- Working with record labels and presenters to book packaged showcases versus booking individual acts
- Who makes the final decisions on who gets booked?
- Their take on unofficial SXSW events, and the effect they have on official showcases
- What is “pay-to-play” and why it’s bad for SXSW?
- SXSW 2017 Trivia
“The internet has killed regional music” – Brian Hobbs
“Just because an artist draws well one year at South by, doesn’t mean they will here the next” – Rory Burbeck
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