DJ Bobby West shares his thoughts on the DJ/entertainment industry regarding the selection of music that is provided at bars/clubs. As he explained in Part I, from a business standpoint, it is good practice to provide patrons with other music than Top 40 (i.e. pizza). In Part II, he takes his analogy with the food industry further and gives advice on how to improve the nightlife experience: what to look for when booking a DJ, maintain consistency in your brand, and build a variety.
All restaurants are Taco Bell (Not really, but maybe you catch my reference?) Imagine, for a few seconds, that you [...]