More Than Pizza: Applying Basic Business Principles to the DJ/Entertainment Industry Part III

There's always a bachelorette party that wants to hear Pony.

This is last installment of DJ Bobby West’s series about the DJ/Entertainment industry. Make sure to read Part 1 and Part 2. Are you tired of eating pizza every night?

More Than Pizza: Applying Basic Business Principles to the DJ/Entertainment Industry Part II

Key_to_Success

DJ Bobby West shares his thoughts on the DJ/entertainment industry regarding the selection of music that is provided at bars/clubs. As he explained in Part I, from a business standpoint, it is good practice to provide patrons with other music than Top 40 (i.e. pizza). In Part II, he takes his analogy with the food industry further and gives advice on how to improve the nightlife experience: what to look for when booking a DJ, maintain consistency in your brand, and build a variety.

More Than Pizza: Applying Basic Business Principles to the DJ/Entertainment Industry Part I

pizza

All restaurants are Taco Bell (Not really, but maybe you catch my reference?) Imagine, for a few seconds, that you move away from Austin for a year and then return. On the drive back, you think of all the restaurants you’ve been craving for the past year, but when you get back to Austin, you…